Updated: Jan 20, 2022
Jasper & Elm is a concept I originally created with my mom and her small business in Indianapolis, Flower Mama. We started brainstorming names for a candle business we could collaborate on. We both love the name Jasper (and it is one of my favorite stones!) and knew the second half of the name needed to also evoke ideas of nature. Eventually, I settled on Jasper & Elm.
I know, that's not the sexiest origin story for a name. But, such is life.
However, I quickly learned something very important: I HATE MAKING CANDLES. It was weirdly scientific, and while I enjoyed some of the relaxing aspects of creating, it was not a process I found myself eager to do a lot.
Around the same time, I had purchased a set of clay from Amazon and started dabbling in polymer clay earrings. Now that was FUN.
I discovered I had an aptitude for it, and began selling to friends and family (and, let's be real, giving away some of those pairs!). I got my LLC set up, opened an Etsy shop, and started getting serious about creating.
Fast forward a year, and here we are! While the name doesn't have a cool story or specific meaning behind it, I absolutely adore this business. I am so so so excited for what 2022 has to offer!
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